The Everett Clinic website, B2C

Digital
Written by Jean Kindem
Desktop view of The Everett Clinic home page at the start of COVID-19

Direct, clear language helps in a crisis, and in navigating daily decisions.

Desktop view of The Everett Clinic About Us page discussing their cobranding with Optum

When crafting messaging during business transitions, trust must come through.

Mobile view

Mobile view of The Everett Clinic home page discussing COVID-19 vaccinations
Mobile view of The Everett Clinic About us webpage

It’s important to base content strategy on the platforms your audiences are using.

Jean Kindem
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Optum websites, B2B and B2C